Sorrento Sweets is a family-owned Italian Bakery based in Tampa, Florida. Looking to update their branding as they expand the business to newer locations, the family also needed a way to attract a younger customer base, increase customer loyalty, and compete with larger franchises like Dunkin' Donuts and Starbucks.  
As a part of their rebrand, they wanted to better highlight their coffee (made from one-of-a-kind imported Italian coffee beans) and their cannoli.

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